How to correctly select an Internet domain name?

The best way to select an Internet domain name

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How to select an Internet domain name

Select an internet domain name is similar to choose a company name. Your internet domain name is your company identity on internet; you want to make sure that you choose a domain name that not only fits your business, but is also easy to find and promote. How to correctly select an Internet domain name? Follow the recommendations below:

Choose an easy to type short domain name

An internet domain name should be short that it’s easy to type into a browser bar, but it should be long enough to communicate your intended message to your audience. Some may find that internet domain names consisting of two to three words are optimal, while others may prefer a one-word domain name. There is no hard rule about how short the internet domain name should be. What’s more important is to avoid using an overly long domain name that might be difficult to remember. It is recommended keeping the domain name under 15 characters.

Avoid numbers, hyphens and double letters

It is advisable to avoid using complicated words, jargon or unfamiliar terms that may confuse your users and costumer. Remember that you want that your internet domain name be accessible to all types of audiences, so simplicity is key. Numbers and hyphens are often misunderstood: people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace and forget the dash.

Use keywords

Keywords play an important role in a domain name. Try to use keywords that describe your business and the services you offer. By using keywords in your internet domain name, you tell the search engines what your website is about. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

An internet domain name should generally match the name of the business. Keywords in the domain name communicate quickly that the site has what the visitor is looking for. The keywords in the domain infer that the site not only has what they want, but actually specializes in it.

Be original

Choosing an internet domain name that’s catchy and memorable is essential. Avoid copying or imitating domain names from other websites. Look for something original that reflects the identity and personality of your brand.

Research it

When you choose an internet domain name, search it on the Internet, the result could be negative and the domain name could be in the “black list”, it is better to avoid this type of domains because it will be very difficult to recover its reputation. Select a domain name that has not been used before to avoid possible penalties.

Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a legal mess that could cost you a fortune, as well as your domain name!

Choose a domain name extension that fits

Domain name extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.

The .com extension is the most popular and recognized worldwide, so it is advisable to choose this option if it is available. However, if your website has a local focus, consider using a domain extension specific to your country. Especially because territorial extensions are appropriate for narrowing the territorial scope of a business. Moreover, an Internet domain name with territorial extensions tends to appear in better positions on search engines such as Google.

Act fast

Domain names sell quickly. Thankfully, many domain names are also inexpensive, so register your favorite domain names as soon as possible. If you’re looking to start an online business, it’s crucial to get a good domain.

To register an Internet domain name you should hire the services of the Internet domain name provider that best suits your needs.

Secure your domain

It is advisable to register the same domain name in different extensions (.com, .net, .org, .info,) and redirect them to the main extension. In this way, you avoid conflicts with other existing or future web pages and achieve a uniform and unique representation of your business on the Internet.

Conclusions

Correctly selecting a domain name is an essential aspect for those who wish to position their business on the Internet. However, it is a complex task that requires keeping in mind the aspects mentioned in this post in order to carry out this process correctly and ensure the success of your website.